BeardPLUS Shampoo cleanses and helps to achieve a more voluminous looking beard. Caffeine and Biotin work together to stimulate and thicken each whisker for a stronger, fuller appearance. Zinc strengthens to cut down on breakage and unruly frizz. Niacinamide (Vitamin B3), quenches dry skin to prevent flaking and balance skin without stripping for a healthier foundation.